Mancode

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In Indonesia, there is only a few numbers of media that delivers lifestyle tips and news only for men. One thing for sure is that more Indonesians are going digital. Growth is especially pronounced in the smartphone space, with 47% of the total population regularly accessing the Internet on some kind of mobile device. Of that number, 80% use their mobile devices to look for information about products and services.

Mancode is a men's fashion and lifestyle digital publication aimed at urban male audiences aged 25-35 (not students). With very few media that promotes lifestyle tips and products for men, Mancode aims to be a well-rounded, one-stop portal for men in this age group. The site appears very masculine, sharp, successful and up-to-date.